The Story Gap Scorecard
Your buyers are looking for the difference
They still can’t find it.
Find the exact point where your positioning, content, and sales story stop carrying the advantage your buyers should see.
15 statements · 2 minutes · no email to see your score
Where does your story stop carrying?
- Positioning
- Content
- Sales
of senior B2B SaaS marketers said they put real effort into telling vendors apart. Half of the ones who dug hardest still came away thinking every vendor was the same.
Wynter · B2B Vendor Differentiation Survey · June 2026
Where it breaks
One system, three handoffs.
- 01
Positioning & Messaging
What you say—and whether only you could say it.
- 02
Content Engine
Whether the story travels before a sales conversation.
- 03
Sales Enablement
Whether the story survives the rooms you are not in.
What you receive
A diagnosis you can act on.
- 01
Your story system score
A clear reading of how well the three parts carry the difference together.
- 02
The weakest system
See which part is making the other two work harder than they should.
- 03
The first fix
Leave with the place to start—not a list of fifteen disconnected problems.
Why this comes from me
A story should do work when you are not in the room.
Positioning firms hand you a decision and leave. Agencies produce content and never own the position. Most companies lose the story in the gap between those two.
I built this for B2B companies with a real difference to prove. If the product is not actually better, a clearer story will not save it.
Brian Tomlinson.
Two minutes to a clearer first move
See where your story stops carrying
15 statements · immediate result